Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Social Media Optimization has come out to be powerful next generation tool to underpin your online marketing activities for your business. It has become a scale from where people tend to gauge a business trustworthiness and effectiveness. As a Social Media Optimization Agency providing strategies for your social web presence we target the following social platforms.
Social media are internet-based communication tools. By talking to each other, you can reach a lot of people by sharing your thoughts, because in today's time, the most active users on the internet meet. Meet on social media too. That's why we promote our product and services on social media and we can sell our product and services to our target audience.
Social network advertising, also social media targeting, is a group of terms that are used to describe forms of online advertising/digital marketing that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users' demographic information and target their ads appropriately. Social media targeting combines current targeting options (such as geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media targeting, advertisements are distributed to users based on information gathered from target group profiles.